After announcing the Moto X back in May, Motorola has decided to officially unveil the USA-made Android smartphone on August 1st at a press event in New York. Motorola is looking to gain some momentum through the summer and leading into the Fall season, as the handset-maker is also scheduled to announce a trio of new Droids, including the Droid Ultra, Droid Maxx and Droid Mini, next week on July 23rd.
The Google-owned manufacturer will assemble the Moto X in a 500,000 square foot facility in Texas before releasing it on all major U.S. carriers. “Yes, we are making the phone in the U.S. We did that because of speed and access to end users in the U.S. It opens up some really cool possibilities,” said a Motorola spokesperson. Motorola plans to hire over 2,200 employees at the factory by August.
According to a report provided by an insider earlier this month, the Moto X, previously known as the X Phone, will be highly customizable when it goes on sale later this summer. Consumers will be allowed to customize the exterior of the smartphone, including the color of the trim and rear casing, during the order process. There will also be an option to engrave a custom name or message on the back of the device, and a personal photo can be uploaded and set as wallpaper prior to shipment. As for specs, the Moto X is expected to feature a 4.7-inch 720p display, Qualcomm Snapdragon S4 Pro 1.7GHz dual-core processor, 2GB of RAM, 16GB of internal storage, a 10 megapixel rear camera, 2MP front-facing camera and Android 4.2.2 Jelly Bean.