Posts Tagged ‘ marketing ’

HTC One Funny or Die Bachelorette Spoof Starring James Van Der Beek (Video)

April 15, 2013
james van der beek htc one

HTC partnered with Funny or Die to create a spoof of The Bachelorette TV show just in time for the U.S. launch of the HTC One Android smartphone. The nearly 4-minute comedy short puts a spin on the dating show theme by replacing the typical male contestants with various types of phones. James Van...
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New Samsung Galaxy S4 ‘Life Companion’ TV Commercials for S Translator, Sound Shot and Group Play (Videos)

April 10, 2013
samsung galaxy s4 tv commercials

Samsung has finally started advertising the Galaxy S4 smartphone through TV Commercials as its worldwide release nears. In the following three videos, Samsung promotes specific features of the upcoming flagship Android handset, which include S Translator, Sound & Shot and Group Play. We imagine this is only the beginning of a year-long onslaught of...
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AT&T ‘It’s Not Complicated Up Top’ Commercial Stars NBA Legends Russell, Bird, Kareem and Magic (Video)

April 1, 2013
bill russell at&t commercial

AT&T released a new commercial starring NBA legends Bill Russell, Larry Bird, Magic Johnson and Kareem Abdul-Jabbar. The “It’s Not Complicated Up Top” TV advertisement is all about informing consumers that AT&T has a massive network supporting both 4G HSPA+ and LTE technologies. The ad begins with a host asking the quartet of former...
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HTC to Replace ‘Quietly Brilliant’ with Louder Tagline, Significantly Increase Marketing Spending in 2013

March 25, 2013
htc logo

HTC’s new Chief Marketing Officer, Benjamin Ho, has revealed plans to make significant changes in the way the Taiwanese company promotes its products. The “Quietly Brilliant” tagline, which HTC introduced years ago, will be retired in favor of a new, bolder slogan. “We have a lot of innovations but we haven’t been loud enough,”...
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HTC One BlinkFeed Commercial (Video)

March 21, 2013
htc blinkfeed commercial video

After briefly taking time out to attack the Samsung Galaxy S4, it looks like HTC is back to focusing solely on its own flagship Android smartphone. The Taiwan-based handset-maker posted a short video advertisement promoting the HTC One and its new BlinkFeed software. BlinkFeed streams all your favorite content, including news, social networks and...
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HTC One vs Samsung Galaxy S4 in Times Square (Video)

March 19, 2013
htc one vs samsung galaxy s4

We could have an Android civil war on our hands, as HTC is still aggressively targeting Samsung in the wake of the Galaxy S4 unveiling event. Immediately after the announcement, HTC took the battle to Twitter by Tweeting and Retweeting negative comments about the new Galaxy S4. HTC referred to the Galaxy S4 as...
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First Samsung Galaxy S 4 Promo Video

March 14, 2013
samsung galaxy s 4 promo video ad

Here’s the first promotional video for the new Samsung Galaxy S4 Android smartphone. The introductory video gives a quick four and a half minute rundown of the hardware and software of the device. For full details on specifications and features, check out our post-announcement article. Video Description: Highly crafted design with a larger screen...
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LG Mocks Samsung’s Galaxy S IV Times Square Billboard with Neighboring Optimus G Ads (Image)

March 14, 2013
lg vs samsung times square billboard troll

Samsung recently invaded New York’s Times Square with billboards teasing today’s Galaxy S IV announcement, but it appears LG has taken the opportunity to troll their biggest competitor with advertisements of their own. As shown in the image above, LG’s new “Optimus G is Here 4 You Now!” ad has been placed directly above...
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Samsung Prepares for Galaxy S IV Launch with Street Performance in New York’s Times Square, Electronic Signage in London and Hong Kong (Video)

March 13, 2013
samsung galaxy s iv times square flash mob

Samsung is already making its presence felt in New York City in anticipation of tomorrow night’s Unpacked 2013 event, as evident by the video above featuring a musical dance performance right in the heart of Times Square. Photos below also show various electronic billboards and signage being put up at Times Square, London’s Piccadilly...
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Swimsuit Model Showers with Water-Resistant Sony Xperia Z Android Phone in Front of T-Mobile Store (Images)

March 11, 2013
sony xperia z girl showering water-resistant

A T-Mobile store in the Czech Republic started promoting the new Sony Xperia Z in a way you’ve probably never seen before. As you can see in these photos, T-Mobile CZ hired a swimsuit model to shower with the new Android smartphone in order to show off its water-resistant capabilities to the passing public....
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New Google Nexus 7 Ad Targets Cooks and Travelers (Video)

February 21, 2013
google nexus 7 cookbook travel app

Google posted a new advertisement on YouTube for its popular Nexus 7 Android tablet. After the video went public recently, Google quickly removed it or set it to private, presumably because it wasn’t meant to go live in the first place. Fortunately, YouTube user spangler736 made a copy and uploaded it for our viewing...
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Nexus 4 with Google Now Promoted During Grammys in New Commercial (Video)

February 11, 2013
google nexus 4 grammys commercial

Google aired a new ad during the Grammys tonight which highly promoted Google Now and the Nexus 4 Android smartphone. The commercial does a fantastic job at informing consumers across the globe that the Nexus 4 can give you “just the right information at just the right time” with Google Now. A rival to...
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Samsung Super Bowl XLVII ‘Next Big Thing’ TV Ad with LeBron James, Seth Rogen, Paul Rudd (5 Minute Video)

February 3, 2013
samsung lebron james super bowl tv ad

The Big Pitch is here! Samsung just posted its 2-minute Super Bowl XLVII TV advertisement on YouTube, which can be viewed above, prior to the big game between the Ravens vs 49ers; or maybe I should say before the “Big Plate” featuring the San Francisco “50-Minus-1-ers” v.s. the Baltimore “Black Birds.” Like the much shorter teaser,...
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Samsung 2013 Super Bowl XLVII Commercial Teased with Seth Rogen and Paul Rudd (Video)

January 31, 2013
Samsung 2013 Super Bowl XLVII Commercial video

It appears Samsung will again pay top dollars to unleash a new ad during Super Bowl XLVII this Sunday. Last year, during Super Bowl XLVI, the Korean manufacturer enlisted the help of Justin Hawkins, lead singer of The Darkness, in order to hype the original Galaxy Note Android smartphone-tablet hybrid, otherwise known as a...
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Samsung Galaxy Note II ‘Office Upgrade’ Commercial (Video)

December 27, 2012
samsung galaxy note 2 office upgrade tv commercial

Now that Christmas is over, it looks like Samsung is adjusting its Galaxy Note II marketing efforts from regular consumers to business men and women. In the company’s latest TV commercial, titled Office Upgrade, Samsung features the Galaxy Note II in a comical office scene in which two employees discuss the usefulness of the...
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