Verizon Wireless Winner, AT&T Loser in Consumer Reports 2012 Customer Satisfaction Survey

November 29, 2012
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Verizon Wireless took top honors among major carriers in Consumer Reports’ 2012 wireless subscriber survey, which is based on participation from over 63,000 readers. Sprint and T-Mobile were next in line, respectively, while AT&T, the second largest carrier in the nation, finished last of the big four. It’s important to note, however, that AT&T finished first in satisfaction among 4G LTE data users, so things are certainly looking up for the carrier going forward. That being said, the popular print and online publication claims Verizon is currently a perfect fit for heavy data users due to overall network quality and reliability of service. J.D. Power & Associates also ranked Verizon the highest in its 2012 Wireless Network Quality Performance Study in late August.

While Verizon was rated highly against its competitors this year, overall satisfaction ratings for the major providers were down compared to scores a couple years ago – none of the big four scored higher than 72% in 2012. In fact, three smaller carriers, Consumer Cellular, U.S. Cellular and Credo Mobile, actually had higher scores for customer satisfaction. US Cellular even managed an impressive score of 88 percent. Of course, the user-base for each of these affordable carriers is far smaller than that of the big four.

Source: Consumer Reports via NBC News


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