Posts Tagged ‘ tagline ’

HTC to Replace ‘Quietly Brilliant’ with Louder Tagline, Significantly Increase Marketing Spending in 2013

March 25, 2013

HTC’s new Chief Marketing Officer, Benjamin Ho, has revealed plans to make significant changes in the way the Taiwanese company promotes its products. The “Quietly Brilliant” tagline, which HTC introduced years ago, will be retired in favor of a new, bolder slogan. “We have a lot of innovations but we haven’t been loud enough,”...
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