If you purchase Android smartphones or tablets based on 24-year old Tennis pro Maria Sharapova’s marketing deals, then you’re probably not the most brand-loyal consumer. After stints with Motorola and Sony Ericsson, the world’s highest-paid female athlete, who’s currently ranked No. 2 in the world in Tennis, has now signed a three-year endorsement deal with Samsung Electronics to promote their smartphones, tablets and TVs. Her marketing efforts with Samsung in 2012 will be restricted to Russia and the Commonwealth of Independent States, but may go global in 2013.
Source: Bloomberg, SamsungTomorrow via theVerge
